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5 Keys to Improved Customer Experience with Cloud-Based Contact Center Solutions

Optimize your customer journey with cloud-based contact center software

You may understand the internal benefits cloud-based contact center solutions provide to your business, but they also impact your external customer experience. Customers expect quick response times and accurate answers to their questions. Don’t let your WFO solution be the reason customers turn elsewhere out of frustration. Improve your customer experience with cloud-based contact center solutions. 

How does a cloud-based contact center work? 

A cloud-based contact center relies on fully integrated workforce optimization solutions hosted in the cloud. These solutions provide access from anywhere to quality management systems, workforce management, customized designs, and CX applications all while delivering superior service to customers.

1. Get Better Value with the Cloud. 

Your bottom line relies on customer satisfaction and retention. Since using siloed and outdated contact center systems demand more time and energy from your employees, your team can become frustrated and worn out during customer interactions. Helping to recapture this lost time and productivity should be the chief concern of workforce optimization tools now and in the future.

With a cloud-based contact center solution, your team recovers valuable labor hours, previously wasted on navigating and troubleshooting segregated systems. A WFO solution focused on ease-of-use and speed of service is more likely to improve the customer experience and CSAT scores overall. Don’t let technology get in the way of day-to-day operations and limit the time you spend with your customers.  

2. Cloud-Based Contact Centers Optimize Workforce Efficiency to Meet Demand. 

If it wasn’t clear before the pandemic, it is certainly clear now that the 9 – 5 workday is history. Today, businesses must serve the 24/7 needs of consumers who expect fast, if not immediate, response times. 

Cloud-based contact center solutions ensure employees can be scheduled based on demand rather than the same hours every day. WFO software optimizes labor through algorithms that anticipate customer needs at all hours of the day. This process prepares contact center employees for spikes in customer demand. Scheduling and forecasting prepares the workforce to provide the right amount of customer service when it’s needed the most. No more guesswork. No more massive spreadsheets.  

3. Look to the Future of Customer Communication.

Customer communication has expanded from calling a single toll-free number to including digital channels, such as email, messaging and live chats. Legacy WFO systems are pieced-together segments of software which fail to meet customer needs in a world of multi-channel communication. 

Cloud-based contact center solutions provide easy-to-use and modern UX, so you can follow the customer journey from one channel to the next. Integrated technology and customized delivery connect to allow contact center agents to anticipate customer needs and stay one step ahead of demand. Cloud solutions improve CSAT scores by eliminating the guesswork and enabling exceptional speed of customer resolutions.

4. Match Agent Skills with Customer Needs. 

We’ve all experienced the agonizing frustration of being put on hold for what seems like an infinite amount of time, only to be transferred yet again by the next uninformed person we encounter. Cloud-based contact centers eliminate this frustration through call monitoring and predictive AI to efficiently match your need with an agent who has the answer. This process matches individual agent skills and knowledge with customer needs to prevent wasted time getting to the right person. By following and integrating each unique customer journey, the cloud-based system enables the right agent to match with the right customer. 

5. Ensure Continuity Between Disaster Recovery and Business Flow.  

When disaster strikes, the cloud enables software to continue operating without interruption, unlike premise-based contact center solutions. Infrastructure and data is stored offsite in a secure place to prevent the entire system from going under in the event of a disaster. Mobile-friendly features allow the contact center to be accessible from phones or any device with WIFI access, ensuring business flow continuity that isn’t possible when an onsite contact center goes down. 

In addition, cloud-based solutions provide greater security for contact center and customer data. By housing the infrastructure and data in a cloud-based model, greater measures are taken to increase security and ensure data protection that couldn’t occur onsite. 

Your customer service depends on cloud-based contact center solutions. 

Cloud-based contact center solutions are necessary to improve customer service in a 24/7, digital world. With customers using multiple communication channels, siloed contact centers cannot adapt to customer expectations and demands. If these systems do not fully integrate, customers will experience slow and frustrating responses. This causes the risk of losing customers because of technology. 

Learn what’s possible with AI-enabled workforce management. Download your free guide today. 

Key Takeaways

  • Siloed and outdated contact center systems demand more time and energy from your employees, creating frustration. 
  • Businesses must serve the 24/7 needs of their customers who expect fast, if not immediate response times. 
  • Communicating with customers expanded from calling a single toll-free number to including digital channels, such as email, messaging and live chats. Cloud-based systems fully integrate these channels to follow the customer journey. 
  • Cloud-based systems enable the right agent to match with the right customer. 
  • Cloud-based contact centers are necessary to improve the customer experience. 
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