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5 Keys to Improved Customer Experience with Cloud-Based Contact Center Solutions

Optimize your customer journey with cloud-based contact center software

You may understand the internal benefits cloud-based contact center solutions provide to your business, but they also impact your external customer experience. Customers expect quick response times and accurate answers to their questions. Don’t let your WFO solution be the reason customers turn elsewhere out of frustration. Improve your customer experience with cloud-based contact center solutions. 

How does a cloud-based contact center work? 

A cloud-based contact center relies on fully integrated workforce optimization solutions hosted in the cloud. These solutions provide access from anywhere to quality management systems, workforce management, customized designs, and CX applications all while delivering superior service to customers.

1. Get Better Value with the Cloud. 

Your bottom line relies on customer satisfaction and retention. Since using siloed and outdated contact center systems demand more time and energy from your employees, your team can become frustrated and worn out during customer interactions. Helping to recapture this lost time and productivity should be the chief concern of workforce optimization tools now and in the future.

With a cloud-based contact center solution, your team recovers valuable labor hours, previously wasted on navigating and troubleshooting segregated systems. A WFO solution focused on ease-of-use and speed of service is more likely to improve the customer experience and CSAT scores overall. Don’t let technology get in the way of day-to-day operations and limit the time you spend with your customers.  

2. Cloud-Based Contact Centers Optimize Workforce Efficiency to Meet Demand. 

If it wasn’t clear before the pandemic, it is certainly clear now that the 9 – 5 workday is history. Today, businesses must serve the 24/7 needs of consumers who expect fast, if not immediate, response times. 

Cloud-based contact center solutions ensure employees can be scheduled based on demand rather than the same hours every day. WFO software optimizes labor through algorithms that anticipate customer needs at all hours of the day. This process prepares contact center employees for spikes in customer demand. Scheduling and forecasting prepares the workforce to provide the right amount of customer service when it’s needed the most. No more guesswork. No more massive spreadsheets.  

3. Look to the Future of Customer Communication.

Customer communication has expanded from calling a single toll-free number to including digital channels, such as email, messaging and live chats. Legacy WFO systems are pieced-together segments of software which fail to meet customer needs in a world of multi-channel communication. 

Cloud-based contact center solutions provide easy-to-use and modern UX, so you can follow the customer journey from one channel to the next. Integrated technology and customized delivery connect to allow contact center agents to anticipate customer needs and stay one step ahead of demand. Cloud solutions improve CSAT scores by eliminating the guesswork and enabling exceptional speed of customer resolutions.

4. Match Agent Skills with Customer Needs. 

We’ve all experienced the agonizing frustration of being put on hold for what seems like an infinite amount of time, only to be transferred yet again by the next uninformed person we encounter. Cloud-based contact centers eliminate this frustration through call monitoring and predictive AI to efficiently match your need with an agent who has the answer. This process matches individual agent skills and knowledge with customer needs to prevent wasted time getting to the right person. By following and integrating each unique customer journey, the cloud-based system enables the right agent to match with the right customer. 

5. Ensure Continuity Between Disaster Recovery and Business Flow.  

When disaster strikes, the cloud enables software to continue operating without interruption, unlike premise-based contact center solutions. Infrastructure and data is stored offsite in a secure place to prevent the entire system from going under in the event of a disaster. Mobile-friendly features allow the contact center to be accessible from phones or any device with WIFI access, ensuring business flow continuity that isn’t possible when an onsite contact center goes down. 

In addition, cloud-based solutions provide greater security for contact center and customer data. By housing the infrastructure and data in a cloud-based model, greater measures are taken to increase security and ensure data protection that couldn’t occur onsite. 

Your customer service depends on cloud-based contact center solutions. 

Cloud-based contact center solutions are necessary to improve customer service in a 24/7, digital world. With customers using multiple communication channels, siloed contact centers cannot adapt to customer expectations and demands. If these systems do not fully integrate, customers will experience slow and frustrating responses. This causes the risk of losing customers because of technology. 

Learn what’s possible with AI-enabled workforce management. Download your free guide today. 

Key Takeaways

  • Siloed and outdated contact center systems demand more time and energy from your employees, creating frustration. 
  • Businesses must serve the 24/7 needs of their customers who expect fast, if not immediate response times. 
  • Communicating with customers expanded from calling a single toll-free number to including digital channels, such as email, messaging and live chats. Cloud-based systems fully integrate these channels to follow the customer journey. 
  • Cloud-based systems enable the right agent to match with the right customer. 
  • Cloud-based contact centers are necessary to improve the customer experience. 
Authority Software 3 Ways Your Contact Center Costs You

3 Ways Your Contact Center CRM Integration is Costing You Time & Money

Inaccurate or lost customer data can result in losing the customer

When your CRM system is separated from your contact center solution, customer data can easily get lost or compromised. This can result in incomplete information on the customer, which in turn affects their experience. Lost customer data results in a frustrating experience for both the customer and agent, losing time with redundancies and possibly losing the customer altogether.

Should I have a built-in contact center CRM integration for my workforce optimization solution?

To better support your customers and provide a best-in-class experience for them, your contact center solution should be fully integrated with your CRM. This provides a higher level of service and can increase CSAT scores and profitability.

1. A limited view of your customer means limited support for them.

When customer data is incomplete or compromised, a contact center agent doesn’t have a full view of the customer’s needs or history. This can result in frustration for the customer, as they have already explained this. The process of customer engagement with a contact center can be a frustrating and time-consuming experience for customers. Therefore a contact center must make every effort to retain customer records and serve them efficiently. Better customer insight translates to better customer service, which is key in contact center profitability and efficiency. With CRM integration, a contact center can have a full view of the customer and provide exceptional service.

2. Without CRM integration, customer privacy can be at risk.

When a contact center is unable to integrate its CRM system with its operating solution, customer data can have exposure to risk. Especially when a contact center has responsibilities such as fundraising or payment processing, this secure data can be compromised when it is not managed properly. A security risk such as this not only has serious implications for the customer but also for your contact center’s compliance. Being out of compliance when it comes to secure data can cost your contact center its ability to operate.

3. Inaccurate Data can result in customer loss.

Customer retention and satisfaction are key for your contact center. When your CRM system isn’t fully integrated, call logs, photos, and information can be lost, overwritten, or incomplete. An incomplete customer record results in duplicating efforts, which is inefficient, time-consuming, and frustrating for all. In order to drive profitability and customer retention, a CRM system should be fully integrated with your contact center solutions. The loss of customers isn’t an option in today’s competitive environment, which is why CRM integration is key to your contact center’s success.

Contact Center CRM Integration is Imperative.

Today’s contact centers cannot afford wasted time or effort. Efficiency is key to productivity, which is why your contact center’s solution should seamlessly integrate with your CRM system. When these systems are not integrated, it can result in incomplete or lost customer data, costing your contact center time, money, and customers. An integrated CRM system is crucial for bottom-line results.

TLDR: 

Contact center CRM integration is necessary to ensure customer retention, satisfaction, and data privacy.

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