Smiling Woman Holding Out Hand While Talking on Headset | Is your Unified Contact Center Solution Digital First? | Authority Software

Is Your Unified Contact Center Solution Digital-First? | Authority Software

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Customers today prefer to self-solve any issue, and calling the contact center is the last option most will try. However, they expect short wait times and an efficient solution to their problem when they do. Having customer information from all available sources readily available for agents allows for a smooth experience. When a conversation can seamlessly move from chat to live agent, customer experience ratings go up. This also makes task management easier for staff. Modernizing your contact center with a unified contact center solution will offer the best customer experience, increase efficiency, and decrease costs.

What Does Digital-First Mean?

Most modern companies are entirely digitized. The thought of hard copy files and tracking systems for daily use is shudder-inducing. However, digital-first isn’t just “being online.” Digital-first is as much workplace culture as it is about the tech systems used. When companies are truly digital-first, programs are updated with the most optimized solutions available that align with company goals. The digital systems in place all collaborate and work together. This applies from daily task management to overarching company organizational systems.

When companies move towards a digital-first environment, an overhaul of company processes may be necessary to ensure all parts are cohesively working together. Take a close look at how well current software serves the overall team. A complete overhaul can be tricky as operations down to the smallest task rely on these processes. However, holding back only ends up denying the opportunities of prioritizing a digital-first workplace. For assistance recognizing when a switch is necessary, read about the signs your workforce optimization software is ready to retire. 

Unified contact center solutions assist by  jumpstarting company engagement with digital-first practices. Most unified contact center solutions on the market today are already digital-first. Getting the most out of your contact center doesn’t have to be challenging.

What is a unified contact center solution?

A system that consolidates all points of contact into one reference system, effectively increasing customer satisfaction. Connecting all points of contact for customers also increases productivity and ease of use for call agents. Creating a unified contact center solution reduces friction in cross-departmental processes increasing total organization efficiency. Maximizing customer service experience, directly correlated to higher levels of brand loyalty, will, in turn, produce a higher ROI.

Unified Customer Service Experience

Digital-first unified contact center solutions offer several advantages over traditional solutions. They are designed for use in a world where customers expect seamless communication with businesses through various channels, including social media, chat, and SMS. 

This means that digital-first unified contact center solutions can provide a better customer experience, as they can meet expectations more effectively. In addition, digital-first unified contact center solutions are often more scalable and easier to use than traditional solutions. 

Some of the other advantages of digital-first unified contact center solutions relate to the next generation of customers. Offering a more modernized, better customer experience, these solutions are easier to use, track, and scale. Sprinklr’s article on the use of AI in contact centers points to the ever-growing needs of next-gen customers. It states that “93% of customers expect a seamless experience from channel to channel.” Unified Contact Centers are the top way to achieve this.

Industries

Quality unified contact center solutions are in high demand, especially for high-stakes industries such as fundraising, order management, financial, healthcare, and customer Support. Authority Software provides superior digital-first unified contact center solutions for all verticals. 

These solutions enable fundraising departments to accurately record donor information with pledges and engagement information. They allow centers specializing in order management to view and manage inventories, order fulfillment, and shipping information in one seamless place. 

The Financial and Healthcare industries vastly improve their efficiencies using Authority Software’s patented redaction software fully integrated into these systems. In addition, unified contact center solutions often come with various features. These can include customer relationship management (CRM) integration and call recording.

As this CustomerThink article points out, automation software augments the work that contact center agents do rather than optimizing them out of a job. “Automation also cuts costs and drives consistency, speed, and scalability to business processes.” Quality of care within contact center solutions is essential to boosting customer satisfaction, which is directly correlated to the survival and growth of businesses.

We Can Help

Authority Software’s Unified Contact Center Solutions allow businesses to build a digital-first strategy. Through automation software and custom-built solutions, they can upgrade your contact center’s efficiency. Unified digital-first contact centers manage call intake while improving the customer experience.

Schedule a demo today to learn more about how Authority Software can help you unify and digitize your contact center!

Key Takeaways

  • Next-generation customers expect more from their interactions in the rare times they choose to interact with a live agent.
  • Unified Contact Centers seamlessly integrate customer information for efficient reference, providing a better customer experience. 
  • A Digital-first contact center uses software to connect and enhance company-wide efficiency. 
  • Authority Software’s Unified Contact Center Solutions allow contact centers to manage call volume alongside customer satisfaction, magnifying company growth, and scalability.
Cropped Image of Woman Talking on a Headset | How Digital Initiatives are Driving Innovation in Contact Center Quality Management | Authority Software

How Digital Initiatives are Driving Innovation in Contact Center Quality Management

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Just as businesses have moved their operations online, the contact center industry is undergoing a digital transformation. This shift, driven by advancements in technology, makes it easier for customers to communicate with companies through various channels. One of the most important drivers of innovation in contact center quality management is the ever-growing volume of customer interactions. Contact centers now handle more calls, chats, and emails than ever before. This makes it impossible to manually review every single interaction. To keep up with this change and meet the rising expectations of customers, contact center managers turn to innovative digital initiatives for quality management improvements. 

Automated quality monitoring tools help contact centers keep pace with this growth by automatically recording and analyzing customer interactions. This enables contact centers to identify and address quality issues in near-real-time, rather than waiting for a manual review process. An automated process improves customer satisfaction, reduces operational costs, and drives continuous improvement. Quality management tools work in conjunction with other services such as workforce management to help organizations achieve excellence in customer service. Providers like Authority Software offer services designed to work cohesively together. 

Artificial Intelligence in Contact Center Quality Management

As artificial intelligence (AI) becomes more prevalent, businesses explore new ways to implement it into their operations. AI technology is becoming invaluable in contact center quality management, especially in supporting unified contact center solutions. Machine learning technologies help develop new quality monitoring and measurement tools, providing more accurate and actionable insights. By automating tasks like monitoring agent performance and handling customer complaints, AI technology helps ensure that your contact center delivers the best possible customer experience.

Forbes predicts that “in 2022, we’ll see an increase in adoption of AI to augment agent performance, automate quality management, and deliver more proactive care.”

AI-powered voice analytics can automatically identify and flag interactions with high emotional stress levels. Contact center managers can then take steps to address the issue. This ZDnet article references this new tech “sentiment analysis” as able to identify “changes in emotion and behavior during interactions with customers,” which points toward improving future customer experience. Machine learning can identify patterns in customer interactions that indicate a potential quality issue. By leveraging these cutting-edge technologies, contact centers can stay ahead of the curve and improve customer service quality.

Impacts on Employee Training

Digital initiatives also drive changes in the way contact centers train their agents. In the past, contact center agent training primarily focused on product knowledge and efficient call handling. However, with the increasing importance of customer experience, contact centers now emphasize training agents on delivering exceptional customer service. Contact center quality cannot be improved without first improving the quality of agent-customer interactions. Upgrade your overall customer experience within cloud-based contact centers with these tips. 

Impact on Traditional Monitoring

Digital initiatives also help contact centers move away from traditional quality monitoring methods, such as mystery shopping, which can be time-consuming and expensive. Instead, contact centers increasingly turn to digital tools and technologies, such as interaction analytics, providing more accurate and actionable contact center quality monitoring. Migrating to new systems can be challenging. For advice on a smooth transition read, How to Easily Integrate Unified Contact Center Solutions with Current Operations. 

By automating contact center processes and leveraging data and analytics, businesses can improve the overall quality of customer interactions. Digital transformation helps contact centers identify and address process weaknesses that impact quality. For example, if a contact center uses an outdated CRM system, it may be challenging to track and manage customer data effectively. As a result, contact center agents may not have access to the information they need to provide quality service. By investing in a new CRM system, the contact center can overcome this challenge and improve its overall performance. Consulting with the experts at Authority Software provides insight into potential improvements for your call center.

How do digital strategies connect with contact center quality management?

Contact centers can more effectively manage quality assurance programs by automating processes and collecting data. Digital tools can help identify training and development needs while optimizing contact center operations.

Digital strategies help contact centers track and measure customer satisfaction levels. By understanding customer sentiment, contact centers can make necessary adjustments to improve the customer experience. Digital technologies help contact centers transform the way they manage quality and deliver an exceptional customer experience.

Let us help you

Looking for a contact center quality management solution? Visit Authority Software today! We offer a comprehensive suite of quality management tools that can help your contact center improve its operations and deliver an exceptional customer experience.

Talk to an Expert to Learn More

 

Key Takeaways

  • The increase in contact center call volume necessitates automated processes in order to provide quality customer service.
  • Customer experience is the key indicator of top brands and so is a top priority in training. Using AI and digital strategies helps assist in the training process.
  • Digital tools like interaction analytics provide more accurate and actionable contact center quality monitoring, which saves time and money.
  • Monitoring the quality of customer interaction is simplified with automated systems, allowing energy to focus on improvements and growth.