How to Use Quality Assurance Monitoring to Boost Your Customer Experience
It’s not just your imagination—your customer’s expectations for the quality of customer service they receive are at an all-time high. According to the “State of the Connected Customer” report conducted by Salesforce, the modern customer wants more than just quality service. They want proactive service and personalized interactions. The best way to provide quality service is with quality assurance monitoring.
You might have established rigorous customer care standards and training procedures at your contact center. Still, they don’t do you or your customers any good unless they’re being put into practice. Quality assurance monitoring helps you gauge agent performance, correct deficits, and provide your customers with the best possible experience.
What is quality assurance monitoring?
Quality assurance monitoring is how your business guarantees that your products and services consistently meet your set standards. You use audits and other assessments to evaluate if your employees, processes, and systems are delivering the results you expect.
Get Agents More Engaged and Committed to Customer Service
Your contact center agents are the face of your customer experience initiatives. An agent’s interaction with the customer determines whether that customer keeps shopping with you, recommends your business to others, or takes their business elsewhere and possibly posts negative reviews on a public forum. Agents who don’t feel valued or engaged are more likely to become apathetic and less likely to provide the highest quality customer service possible.
One of the main reasons contact center agents experience job dissatisfaction is a lack of timely performance feedback or only receiving negative feedback. A way to consistently provide positive feedback creates a better work environment for your agents and motivates them to go above and beyond for your customers.
Make Calls More Efficient
You’ve probably heard that time is money, especially when it comes to customer service. The modern customer leads a busy life. They don’t have time to spend an hour on hold or be transferred through multiple departments to resolve their issue. More than three-quarters of customers agreed that the best way for a company to provide superior customer service is to value their time.
You can understand the factors involved in each service interaction’s average handle time (AHT) using quality assurance monitoring. Enhanced recording capabilities allow you to carefully screen interactions to see where they could benefit from streamlining. Using these insights, you can adjust your training procedures to deliver a more efficient, time-conscious response to your customers that does not sacrifice care quality.
Ensure Compliance with Script and Other Company Policies
Your contact center already has procedures in place to guarantee a good experience for your customers. Using quality assurance monitoring, you can fine-tune those procedures to be even more responsive and efficient. You can then use quality monitoring to ensure those procedures are carried out correctly. Quickly analyze transcripts to determine if your agents follow scripts accurately and ensure all appropriate actions are taken to help customers. If you notice any skill gaps or deficiencies, you can immediately single out those agents for training and coaching targeted to the areas where they are struggling.
Today’s customers are very concerned about data security and privacy. You probably already have security standards your agents must follow, but all it takes is one mistake to damage a customer’s trust in your business. Quality assurance monitoring can help you ensure that all data your company acquires is handled appropriately and immediately correct any errors.
The Authority Software Solution
A library of transcripts for every customer interaction through your call center provides valuable training resources for new agents. As opposed to the random cherry-picked examples you may have had before, you can now show them how various real-life customer issues were handled either well or poorly. A robust quality assurance monitoring program is the best way to confirm that your agents are equipped to provide the best quality service to all your customers.
Quality Management is not an area where your business can afford to cut corners. Download the whitepaper now to see the facts about quality assurance monitoring and its importance to your contact center.
Key Takeaways
- Quality assurance monitoring allows you to ensure your customers are receiving the best customer service you can provide.
- Giving your agents timely feedback improves engagement and motivates them to provide customers with a high-quality experience.
- Making your contact center more efficient improves customer satisfaction.
- Quality assurance monitoring helps you provide better training for your agents and quickly identify and correct any compliance issues.
