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Image of male consumer using phone | 5 Benefits of Building onto Your Existing CCaaS Technology | Authority Software

5 Benefits of Building Onto Your Existing CCaaS Technology

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More and more these days, your customers expect to be able to contact your business any time over various channels. An efficient, intelligent customer service response is crucial for fostering repeat business. The CCaaS technology you’re using at your contact center can make or break your customers’ experience with your company and either turn them into brand loyalists or drive their business elsewhere.

Suppose your current CCaaS technology doesn’t operate with a unified desktop. In that case, it’s probably not offering your customers the most efficient experience or providing you with the insights into customer behavior that you need to improve their experience. The good news is you don’t have to overhaul your CCaaS to get better results. Upgrading or expanding your current technologies with Authority’s Designer tools can provide these 5 benefits to your business.

1. Free Up Time Wasted on Monotonous Tasks

Some parts of your agents’ jobs aren’t hands-on interaction with customers, like sending batches of performance report emails or backing up files. These tasks need to be done, but they also mean that each agent interacts with fewer customers daily. An easy solution is to automate these tasks. If your current CCaaS technology can’t schedule tasks, it’s time to consider an extension that will.

2. Provide Consistency and Minimize Human Error

You don’t just want your customer service to be efficient; you want it to be consistent. Every customer who contacts you via your contact center should receive the same standard of care and treatment. An easy way to do this is with the use of scripts. However, a set script won’t be able to support each customer’s needs and questions. You could create different scripts for your agents to use in other circumstances or upgrade your current CCaaS technology to provide branched logic scripts in real-time during calls. As your agent talks to a customer, this program intuitively generates a set of predetermined responses to guide the conversation forward. These interactive scripts follow the natural flow of the conversation but still provide structure for your agents, minimizing human error and increasing customer satisfaction.

3. Store More Data With CCaaS Technology

Storing information for future interactions helps you provide a better experience to your customers each time they contact you. Unfortunately, your current system might have limits on the number of tables or fields it can hold at one time, or data might expire after a certain period. Either you’ll lose crucial customer data, or you’ll have to regularly export and organize data to a third-party server. Upgrading your CCaaS to unlimited storage ensures that you always have the information you need easily accessible.

4. Do More with Your CRM

Your contact center is at the heart of your company’s Customer Relationship Management (CRM) system. That’s why it makes sense to integrate your CCaaS technology seamlessly with your CRM program. By unifying both functions into one desktop, your agents can more easily access all the relevant data for a transaction across applications with one set of credentials. Expanding and improving options to configure contact management in your CCaaS allows you to add additional functionality to your existing CRM system without losing any data.

5. Perform Comprehensive Reporting

Close and careful data analysis is key to improving agent performance and providing customers with a better experience. Configuring your own reports allows you to track the metrics that matter most to your business. Whether you want to analyze data collected within your CCaaS technology or import data manually or through a third-party application, you need a system that can seamlessly access your data, generate reports, and export them. Upgrading your reporting capabilities lets you take a more in-depth look at your key performance indicators and optimize your workflow.

How do I expand on my existing CCaaS technology?

Designer by Authority Software leverages native integrations with your existing CCaaS technology to rapidly develop new applications and grant agents on-demand access to relevant data from multiple sources.

If your current CCaaS technology lacks essential functions, adding the features you want is easy without switching over to an entirely new system by using Authority Software’s Designer. Designer builds on your existing CCaaS technology to provide a unified desktop, delivering customer experience intelligence from all available sources, all in one place. Start optimizing your workflow with Designer today.

Key Takeaways

  • Customers want on-demand, high-quality support from your business.
  • Manual tasks limit the number of customers your agents can assist. Automating them through Designer is a great way to enable your call center to increase call efficiency. 
  • Branching logic scripts help ensure consistent quality in customer interactions.
  • Your CRM system and your CCaaS technology are inherently related and should be integrated.
  • Thorough and efficient reporting helps you operate at peak efficiency. Find out how Designer can help you today!
Smiling Woman Holding Out Hand While Talking on Headset | Is your Unified Contact Center Solution Digital First? | Authority Software

Is Your Unified Contact Center Solution Digital-First? | Authority Software

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Customers today prefer to self-solve any issue, and calling the contact center is the last option most will try. However, they expect short wait times and an efficient solution to their problem when they do. Having customer information from all available sources readily available for agents allows for a smooth experience. When a conversation can seamlessly move from chat to live agent, customer experience ratings go up. This also makes task management easier for staff. Modernizing your contact center with a unified contact center solution will offer the best customer experience, increase efficiency, and decrease costs.

What Does Digital-First Mean?

Most modern companies are entirely digitized. The thought of hard copy files and tracking systems for daily use is shudder-inducing. However, digital-first isn’t just “being online.” Digital-first is as much workplace culture as it is about the tech systems used. When companies are truly digital-first, programs are updated with the most optimized solutions available that align with company goals. The digital systems in place all collaborate and work together. This applies from daily task management to overarching company organizational systems.

When companies move towards a digital-first environment, an overhaul of company processes may be necessary to ensure all parts are cohesively working together. Take a close look at how well current software serves the overall team. A complete overhaul can be tricky as operations down to the smallest task rely on these processes. However, holding back only ends up denying the opportunities of prioritizing a digital-first workplace. For assistance recognizing when a switch is necessary, read about the signs your workforce optimization software is ready to retire. 

Unified contact center solutions assist by  jumpstarting company engagement with digital-first practices. Most unified contact center solutions on the market today are already digital-first. Getting the most out of your contact center doesn’t have to be challenging.

What is a unified contact center solution?

A system that consolidates all points of contact into one reference system, effectively increasing customer satisfaction. Connecting all points of contact for customers also increases productivity and ease of use for call agents. Creating a unified contact center solution reduces friction in cross-departmental processes increasing total organization efficiency. Maximizing customer service experience, directly correlated to higher levels of brand loyalty, will, in turn, produce a higher ROI.

Unified Customer Service Experience

Digital-first unified contact center solutions offer several advantages over traditional solutions. They are designed for use in a world where customers expect seamless communication with businesses through various channels, including social media, chat, and SMS. 

This means that digital-first unified contact center solutions can provide a better customer experience, as they can meet expectations more effectively. In addition, digital-first unified contact center solutions are often more scalable and easier to use than traditional solutions. 

Some of the other advantages of digital-first unified contact center solutions relate to the next generation of customers. Offering a more modernized, better customer experience, these solutions are easier to use, track, and scale. Sprinklr’s article on the use of AI in contact centers points to the ever-growing needs of next-gen customers. It states that “93% of customers expect a seamless experience from channel to channel.” Unified Contact Centers are the top way to achieve this.

Industries

Quality unified contact center solutions are in high demand, especially for high-stakes industries such as fundraising, order management, financial, healthcare, and customer Support. Authority Software provides superior digital-first unified contact center solutions for all verticals. 

These solutions enable fundraising departments to accurately record donor information with pledges and engagement information. They allow centers specializing in order management to view and manage inventories, order fulfillment, and shipping information in one seamless place. 

The Financial and Healthcare industries vastly improve their efficiencies using Authority Software’s patented redaction software fully integrated into these systems. In addition, unified contact center solutions often come with various features. These can include customer relationship management (CRM) integration and call recording.

As this CustomerThink article points out, automation software augments the work that contact center agents do rather than optimizing them out of a job. “Automation also cuts costs and drives consistency, speed, and scalability to business processes.” Quality of care within contact center solutions is essential to boosting customer satisfaction, which is directly correlated to the survival and growth of businesses.

We Can Help

Authority Software’s Unified Contact Center Solutions allow businesses to build a digital-first strategy. Through automation software and custom-built solutions, they can upgrade your contact center’s efficiency. Unified digital-first contact centers manage call intake while improving the customer experience.

Schedule a demo today to learn more about how Authority Software can help you unify and digitize your contact center!

Key Takeaways

  • Next-generation customers expect more from their interactions in the rare times they choose to interact with a live agent.
  • Unified Contact Centers seamlessly integrate customer information for efficient reference, providing a better customer experience. 
  • A Digital-first contact center uses software to connect and enhance company-wide efficiency. 
  • Authority Software’s Unified Contact Center Solutions allow contact centers to manage call volume alongside customer satisfaction, magnifying company growth, and scalability.